SeABank Vietnam attracts happy couples with WAY4

South-East Asia Commercial Joint Stock Bank (SeABank) of Vietnam issues Visa Couple card on the WAY4 payment processing software to attract happy couples into its client base. As the cardholder of SeABank Visa Couple you can share with your loved one various banking add-ons, as well as discounts at multiple restaurants, studios, hotels, resorts. In Vietnam SeABank is the pioneer who supplies a designated card product for couples.

This is just another link in the SeABank’s chain of card innovations. Five years ago SeABank was the first in Vietnam to carry out the validation under EMV standard for international card payment and issuance. 

Ms. Pham Thuy Nga, Director of SeABank’s Card Centre, said: “When we were looking for a strategic partner, we wanted a company that could provide international expertise with local support. We needed flexibility, reliability and commitment – OpenWay met all our requirements with its local office in Hanoi. Our decision has been justified as the WAY4 implementation has been very smooth.”

In 2007 OpenWay launched WAY4 processing in SeABank in just four months, starting with MasterCard EMV debit cards issuing, ATM management, authorization, clearing and settlement. The second phase ended in December 2011 and ensured similar services for VISA debit cards. Followed closely after the VISA Couple cards, OpenWay and SeABank team continued working on the Autobank project. As part of the Autobank requirements, OpenWay was highly involved in improving SeABank’s ATM and Self Service Kiosk functionalities. The AutoBank system operates 24 hours, providing full basic banking services for customers to deposit money, withdraw cash, exchange currencies and search for information not only for VISA & MasterCard but also extended the facilities to American Express, JCB and Diners Club card holders. SeABank became Vietnam’s first institution to provide AutoBank services in January 2012. 

“With WAY4, we significantly extended our product line”, - confirms Ms. Pham Thuy Nga.

As for volumes, the bank currently processes around 400,000 debit, credit and prepaid cards, 200 ATMs and 3000 merchants on WAY4.

Ms. Sheue Chee Beh, OpenWay’s Asia Pacific senior account manager, added: “SeABank is a pioneer in banking services in Vietnam. We have provided the bank with a dedicated team of four engineers throughout this project which has helped in building relationships and eliminating the potential for hold-ups.”

SeABank

Founded in 1994, the Southeast Asia Commercial Joint Stock Bank - SeABank is one the first Vietnamese commercial joint stock banks. Proud of its achievements of the past few years, SeABank has been ceaselessly perfecting its products and services to pursue the policy of sustainable development, aiming to be among the leading commercial joint stock banks in Vietnam. SeABank is now ranked top 14 biggest Banks in Vietnam with 152 transaction points and 2200 employees, and also top 8 biggest banks in term of charter capital with its charter capital of VND 5.335 billions until now. Société Générale – the best retail bank in France and Europe has become SeABank’s strategic partner which owns 20% in charter capital. SeABank was honored with many noble titles, including Certificate of merit granted by the Prime Minister, Most Admired ASEAN enterprises – ABA 2010, ASEAN Typical Enterprise 2012, International Arch of Europe Award for Quality and Excellence ( IAE), Top 300/500 of Vietnamese largest enterprises, Top 85/500 of largest private enterprises in Vietnam, Top 44/1000 of largest corporate income tax payers in Vietnam, etc. As official member of two world biggest card associations MasterCard and Visa Card, in 2010 SeABank officially launched international debit card EMV MasterCard, international deferred debit card EMV MasterCard using EMV chip technology with optimal security standard, quasi unprecedented in Vietnam in particular and Asia region in general.