OpenWay, a WAY4 platform developer and recognized leader in software for bankcard acquiring and issuing, digital banking, omni-channel payments and e-commerce gateways, has enhanced its acquiring solution to enable customers to attract and serve merchant aggregators and marketplaces.
According to the study Rise of the Global Market Places study, prepared by the E-commerce Foundation and Nyenrode Business University, marketplaces will control 39% of the world’s entire e-commerce market by 2020. For acquirers and PSPs, serving marketplaces promises attractive profits, but also requires tailored solutions to meet the specific needs of marketplaces.
This includes setup of complex merchant hierarchies and fee sharing schemes, seamless merchant onboarding, and smooth settlement among multiple parties. Additionally, there are special requirements around authorization and clearing processes, as a single order may often comprise goods purchased from single or different merchants. This means that different parts of the order may be shipped and delivered separately. At checkout, the processing system should be able to generate a single authorization for the total order, but also later process a separate clearing transaction for each shipment.
With recent enhancements, the WAY4 platform meets the needs of marketplaces, which in turn opens up new acquiring opportunities for OpenWay’s customers worldwide.
On top of these business specifics, marketplaces want to offer their customers local and global payment methods, as any other e-commerce business with cross-border reach. They want to process payments in multiple currencies in 24/7 online mode, complete sales in a quick and secure way, and access payment information via a convenient online portal. This functionality is already considered a must-have in our digital era, so OpenWay has gone further. We allow our acquirer customers to design and deploy new business models together with their merchants. This includes value-added services such as wallets, loyalty schemes, dynamic currency pricing, and many more.
WAY4 Acquiring is an end-to-end solution for acquirers, PSPs, PISPs, and payment processors that provides both merchant management and e-commerce gateway functionality. The solution powers 14% of acquiring transactions in Europe and helps payment providers to onboard and serve any type of e-commerce or brick and mortar merchant.
Online back-office on WAY4 supports accounting, comprehensive fee structures, flexible merchant hierarchies, unlimited pricing and settlement currency pairings, chargeback management, and advanced tools for online fraud prevention. WAY4 E-commerce Gateway is built to accept both card and non-card payment methods in an omni-channel environment and accommodate flexible authorization scenarios. The solution supports the up-coming 3-D Secure 2.0 standard and strong customer authentication requirements outlined by PSD2. It is proven to work online 24/7 with high transaction volumes.